How we work
Strategy first. Then everything else.
Niti means strategy. Every engagement starts with one, so your campaigns, content and website all pull in the same direction.
The Niti Method
Five steps from first call to steady growth.
Whether you need one service or the full 360° stack, the way we work stays the same.
01
Discover
We start with a free consultation to understand your business, your customers and your goals. Then we audit what you already have: your website, search visibility, ads, social channels and how enquiries are handled.
You get
A clear picture of where you stand and where the biggest opportunities are.
02
Plan
We turn what we’ve learned into a growth roadmap: which channels to prioritise, what to do first, what it needs in budget and effort, and the numbers we’ll track.
You get
A tailored roadmap with priorities, timelines and the KPIs we’ll report on.
03
Build
We set up the foundations: tracking, landing pages, profiles, creatives and campaigns. If your website is holding you back, this is where we fix it.
You get
Everything ready to launch, with measurement in place from day one.
04
Grow
We launch, test and improve. Ads are optimised, content is published, SEO compounds over time and leads are followed up properly.
You get
Steady, measurable progress instead of a launch-and-forget campaign.
05
Report
Every month you get a clear report: what we did, what happened, what it cost and what we recommend next. No jargon and no vanity metrics.
You get
A monthly report with results and recommendations, and a team you can reach in between.
What to expect
What to expect, and when
From day one
Google Ads
Clicks and enquiries can start as soon as campaigns go live. Results usually improve over the first weeks as we optimise keywords, ads and landing pages.
Around 3 months
Social media
Most clients see engagement and traffic improve within about three months of consistent posting and community management.
3 to 9 months
SEO
Ranking improvements typically show within about three months, with significant traffic growth in six to nine months, depending on competition.
4 to 8 weeks
Websites
Most websites take four to eight weeks from kick-off to launch. Larger e-commerce or custom builds can take longer.
Every business is different. We’ll give you realistic expectations for yours in the first consultation.
Working together
Three ways to work with us
01
Full-service management
We plan, run and report on your marketing as an extension of your team, across the channels in your roadmap.
02
Strategy consulting
Have an in-house team? We provide the strategy, a step-by-step action plan and regular reviews, and your team executes.
03
Projects
One-off work with a clear scope and timeline, such as a new website, a brand identity or a campaign launch.
Reporting
What’s in your monthly report
Clear numbers, plain language and a plan for next month. If something isn’t working, you’ll hear it from us first.
What we worked on this month
Leads and conversions, by channel
Cost per lead and return on ad spend
Search rankings and organic traffic
Social engagement and audience growth
What we recommend for next month
Our promises
What you can count on
01
Transparency
You’ll always know what we’re doing, why we’re doing it and what it’s costing you.
02
Data over guesswork
Decisions are backed by numbers, and we track what matters to your business.
03
One team, in-house
Strategy, design, technology and media under one roof, so nothing gets lost between agencies.
04
An extension of your team
We work alongside you, not in a black box. You can reach us by phone, email or WhatsApp.
FAQ
Frequently asked questions
Still wondering how it would work for your business? Ask us.
Ask us directlyHow do we get started?
Fill in our contact form or call us, and we’ll schedule a free consultation. We’ll look at your current marketing, understand your goals and suggest a roadmap tailored to your business.
Do you offer consulting only?
Yes. If you have an in-house team, we can provide strategic guidance and a detailed action plan for them to execute.
How often will we hear from you?
You’ll receive a detailed report every month, and you can reach your team by phone, email or WhatsApp in between.
What do you need from us to start?
Access to your existing accounts (such as your website, Google Business Profile, ad accounts, analytics and social pages), a clear picture of your goals and budget, and a point of contact on your side.
What industries do you work with?
We work with businesses across many industries, including healthcare, real estate, education, hospitality, retail, professional services and B2B.
Free consultation
Let’s draw up your growth plan.
Book a free consultation and get a tailored digital growth plan for your business.
Request a proposal
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