Free tool

Google Ads budget calculator

Work out what you can afford to pay per click, how many clicks you need and the monthly budget that gets you there.

Your numbers

What can you spend to win one new customer?

The most you'd happily pay in marketing for one new customer. Think about your margin and how often customers come back.

How many enquiries become customers?

Out of 10 serious enquiries, 2 customers is 20%.

How many visitors enquire?

The share of ad clicks that turn into a call, message or form. If you don't know yet, start with a cautious guess like 3%.

Expected cost per click

Google's Keyword Planner shows estimated cost-per-click ranges for your keywords.

Enquiries you want each month

Your estimate

Enter your numbers to see your budget.

These are planning estimates. Real costs vary by keyword, location and competition, and new campaigns usually need a few weeks to settle.

How it works

The maths behind the numbers

It’s the same method we use in our first conversation with every Google Ads client.

Decide the most you’d happily spend in marketing to win one new customer.

Your close rate and landing page conversion rate tell you what each enquiry and each click is worth.

Multiply the clicks you need by what clicks actually cost in your market.

Want us to check the numbers against real keyword data for your business?

Free consultation

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