Demo case study. This page previews how a case study will look. The client is unnamed and the numbers and quote are placeholders: replace them with a real, client-approved story before publishing.
A multi-specialty clinic in Kolkata with several consultants and an in-house diagnostic lab.
The challenge
Patients searching nearby rarely found the clinic in map results, the website didn’t make it clear which doctor to see or how to book, and phone enquiries outside reception hours went unanswered.
What we did
- Rebuilt the Google Business Profile: categories, photos, services, holiday hours and a routine for requesting reviews after visits.
- Redesigned the website around booking: a page for every specialty and doctor, visible timings, click-to-call and WhatsApp booking.
- Launched search campaigns for high-intent treatments, checked against Google’s healthcare policies, with call tracking.
- Set up automatic WhatsApp reminders the day before each appointment.
The results
- [Placeholder] Appointment requests per month: before → after, over [timeframe].
- [Placeholder] Calls and direction requests from Google Maps: before → after.
- [Placeholder] Missed appointments after reminders: before → after.
In the client’s words
[Placeholder for a short quote from the client, used with their permission.]